101 Dalmations: THE INTRO

Yoyo... this is our most recent post. We are discussing the opening sequence to 101 Dalmations (1996) and what conventions of a opening sequence it has. The video can be seen at: http://www.youtube.com/watch?v=aCxK4vpJa2Y to keep up with our analysis.

The music is very stereotypical, loud and jolly. This is to introduce the mood of the film and immediately attract the audience which would be mostly children. The narrative is then established through the credit 'London.' This is one of many credits also introducing actors/actresses and the name of the film. Following the introduction of location the characters are then brought to attention. Firstly the dog, who follows an obvious daily routine, then his owner, a typical bored pen pusher. The film then switches to the other two characters; a woman and her dog, an identical Dalmatian. This kind of editing is called parallel editing: where two different things are happening but at the same time. The final convention is the Genre. This film is established as being a family film/adventure through the two different characters sharing the same views on the torture of dogs.
Inabit.